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UAB-online - Performance Marketer

  • Hybrid
    • Mijdrecht, Netherlands
  • Marketing

Job description

UAB-Online

UAB-Online is a dynamic SaaS company specialised in the maritime transport sector. They provide innovative solutions aimed at making maritime operations and transport more efficient, safer and sustainable. They've been scaling since they were founded in 2010 and have international growth ambitions. The ideal moment to hop on board and play a key role in this exciting adventure aimed at expanding UAB's global presence!


About the job

UAB-Online is looking for an experienced and motivated Performance Marketeer to join their marketing team and take ownership of customer acquisition, retention and revenue growth strategies. You'll be part of a best-in-class marketing team consisting of a Digital Marketing Manager who focuses in SEO and Content, a PR Communications Specialist and you'll report directly to the CMO. You're also responsible for managing an external agency. As a Performance Marketer you will bring a specialised skill set in paid media, analytics and conversion rate optimisation to the team, taking all marketing efforts to the next level!


Responsibilities

  • Develop and execute performance marketing strategies to drive user acquisition, activation, retention and revenue growth, incorporating ABM elements where appropriate for targeting key accounts.

  • Utilise a variety of marketing channels to achieve growth targets, including paid search (Google Ads), social media advertising (Meta Ads, LinkedIn Ads, YouTube Ads), email marketing, display advertising and affiliate marketing.

  • Monitor and analyse performance metrics, providing regular reports and actionable insights to optimise campaigns and improve ROI.

  • Conduct A/B testing and other experiments to continuously improve campaign performance and user experience.

  • Work with sales to identify key accounts where ABM can enhance personalised marketing efforts.

  • Manage and optimise marketing budgets to maximise efficiency and achieve growth objectives.

  • Collaborate closely with and manage the external agency that supports UAB-Online with online advertising.

Job requirements

  • 3+ years of experience as a Performance Marketer, Growth Marketer or similar role in a B2B environment.
  • You have a proven track record in developing and executing successful performance marketing campaigns, with a strong focus on data-driven decision-making and performance optimisation.
  • You are an expert in using advertising tools and platforms such as Google Analytics, Google Ads, Meta Ads Manager, LinkedIn Advertising and HubSpot CRM.
  • Strong analytical skills with the ability to interpret data, identify trends and make data driven decisions.
  • SaaS experience or knowledge of the maritime transport sector are a huge plus!


What's in it for you?

  • You will play a key role in taking all marketing efforts to the next level, boosting international expansion! 
  • A dynamic work environment in which your ideas and contributions have a direct impact on the organisation.
  • Flexible working hours and the possibility to work partly from home.
  • If you're interested, a company car is also an option!

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