Simbase - Head of Marketing

About Simbase

We’re on a mission to reshape IoT connectivity by making it affordable, instantly operational, and customer-centric. At Simbase, we’re not just selling solutions; we’re revolutionizing how businesses connect. As part of our journey, we’re looking for a driven and inventive marketeer to lead the charge in driving leads, signups, and tangible business results.

The Role

We need a trailblazer to own and execute our growth marketing strategy. Your mission: turn interest into action and ensure our sales team has a steady pipeline to convert. If you love experimentation, thrive in B2B environments, and have a knack for generating ideas that stick, we’d love to meet you.

What You’ll Do

• Lead Generation & Signup Campaigns: Design, execute, and optimize marketing strategies across SEO, SEA, and other traditional channels to maximize conversions.

• Innovate Beyond the Playbook: Break the mold with creative, technical, and unconventional growth ideas that deliver measurable outcomes.

• Write Copy That Sells: Create compelling content—landing pages, email campaigns, ad copy, and more—that drives action and resonates with IoT decision-makers.

• Experiment Relentlessly: Test, measure, and iterate. Whether it’s a growth hack, new channel, or content tweak, your focus will be on outcomes.

• Analytics-Driven Optimization: Track KPIs, analyze performance, and continuously improve marketing efforts to ensure ROI.

• Collaborate Cross-Functionally: Work closely with sales, product, and leadership to align marketing efforts with business objectives.
  

• Tech-Savvy Marketer: Bonus points if you can code or hack ideas together, like automating workflows or optimizing website functionality.

• Results-Oriented: You’re laser-focused on metrics, from lead volume to conversion rates. Success is measured, improved, and celebrated.

• Inventive Problem-Solver: When others see barriers, you see opportunities to innovate.

• Hands-On and Driven: You take ownership, make things happen, and deliver results without waiting for permission.

• Great Copywriter: Words are your weapon. You know how to craft messages that convert, excite, and engage.
  

Why Join Us?

• Be at the forefront of shaping a marketing strategy in a fast-growing, dynamic market.

• Enjoy the freedom to experiment and take full ownership of your ideas.

• Work with a passionate, forward-thinking team that values creativity and impact.

• Join a collaborative, international team in the vibrant heart of Amsterdam, with a strong focus on innovation and having fun together!