Senior Marketing Manager NL - Insify

We are looking for an experienced, energetic and highly motivated Senior Marketing Manager to join the Insify team.

As Insify is growing rapidly on an international level, we’re looking for an experienced Senior Marketing Manager to take ownership of the Dutch market. You have a strategic mindset and are able to have a broad view over multiple marketing channels, whilst not being afraid to roll up your sleeves from time to time and work on compelling content yourself. Lead by example in an international, best-in-class team in the exciting world of InsurTech!

This is Insify

Insify is a gamechanger in insurance management, specifically aimed at entrepreneurs and freelancers. Their innovative platform enables them to get the best insurance at the best price. Insurance that is fair, fast and flexible and above all, insurance that is tailored to their needs.
Insify serves thousands of customers in the Netherlands, France and Germany, restoring trust by providing freelancers with insurance that can be relied on. 100% online insurance whenever and wherever they need.

The international team is based in Amsterdam and enjoys the freedom to be innovative and have ownership, while being surrounded by ambitious and driven people. The team is extremely motivated to redefine the landscape of insurance management, envisioning a future where long and difficult processes are a thing of the past. And they’re growing quickly; Insify recently received a Series A funding of 10.7 million and are already on their way to a Series B!

About the job
As a Senior Marketing Manager at Insify, you will craft high-level marketing plans and strategies by understanding consumer profiles and selecting appropriate channel mixes for the Dutch market. In this, you will oversee the broader strategic marketing direction whilst still being involved in content creation and occasional copywriting in your first months. You will be in the middle of the marketing team, working closely together with the other marketers and external agencies that take care of offline marketing. It will be your goal to take brand awareness and all marketing efforts in the Netherlands to the next level!

Responsibilities

Your day to day work will involve:

• Own the overall marketing strategy: Optimize SEO, SEA, and define the Social Media strategy for the Dutch market, in close collaboration with the growth marketers.

• Content marketing: Drive coordination and creation of all content on the Insify platform in the Netherlands and other channels (landing pages, blog articles, e-books, newsletters etc.). You will also proofread and provide feedback on content written by freelancers.

• Become a customer expert: Become an expert on the Insify insurance product and translate benefits to customers. You will conduct user research to identify pain points and create compelling marketing campaigns.

• Innovate and set new structures: Conceptualize and drive the CRM marketing strategy from lifecycle to retention flows. In this, you will test, evaluate and deploy different communication angles as well as new marketing channels.

Qualifications

• 5+ years of experience in a B2B marketing position, ideally in an insurance / fintech start-up or scale-up environment.

• Strong experience in content marketing, from storytelling and copywriting to setting a content strategy and SEO.

• Experience with both online and offline marketing channels.

• Experience in working in an industry connected to strict regulations.

• Not afraid to take initiative. You’re hands-on, self driven and a team player.

• We’re looking for an innovative and out of the box thinker.

• Resilient, willing to test various approaches and adaptive to what works and what doesn't.

• Dutch native speaker (must!) and fluent in English.
  
  

We’re looking for someone who is eager to use their marketing experience to take the marketing efforts in the Netherlands to the next level. You’re willing to get your hands dirty, working on some copy and content yourself from time to time. You know what you can expect from your peers and at the same time they are able to count on you. You will be the go-to person for the Dutch marketing strategy in the company!